Infant Learning

great thanks to Pamela Brill

Baby Einstein series

With more than 20 videos in the “Baby Einstein” collection, parents can select from a variety of subject matters, as outlined below. Viewing tips are suggested for enhancing the learning experience either during the showing or afterwards. Download video guide here for easy reference.

“Baby Einstein Baby’s Favorite Places.” Babies 12 months and up are introduced to first words from around town, both spoken and in sign language.
Parent-child viewing tip: Walk or stroll into your own town and explore all the places — the park, library, school — seen in the video. Say the word for each place and sign it with your toddler.

“Baby Einstein Meet the Orchestra — First Instruments.” Infants 12 months and up learn about the instruments that make up an orchestra and the different sounds each produces.
Parent-child viewing tip: Create your own orchestra using things around the house. Pot lids become cymbals, a wooden spoon and plastic bowl can be drums, and an empty paper towel tube can be a trumpet.
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Baby Einstein

In any given day, 8-month-old Anthony Esposito can be found clapping his hands, dancing, and chiming in to tunes pealing from his collection of videotapes. The Staten Island, N.Y., infant is apparently a big fan of the Baby Einstein series, with titles like Baby Mozart, Baby Shakespeare, and Language Nursery making regular rounds in his family’s VCR.

Across the country, in Alameda, Calif., 17-month-old Lauryn Nakamura seems to be equally riveted with her Baby Einstein products, says her mother, Lilybell. The Baby Einstein line of videos, DVDs, flash cards, software, books, CDs, and educational toys has captured the attention of many infant households. This week alone, Amazon.com’s top toy sellers include teaching materials such as the LeapStart Learning Table, Bake-A-Shape Sorter, Learning Drum, and Hug and Learn Baby Tad.

The Kaiser survey found that children 6 months to 6 years spend an average of two hours a day with screen media, mostly watching TV and videos. “There was anecdotal evidence of the trend toward younger and younger kids using media, but there had not been any national documentation of it,” says Vicky Rideout, vice president of the Kaiser Family Foundation.
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by Pamela Brill

Baby Einstein

If you’re like most parents with a baby or toddler, chances are the name “Baby Einstein” is part of your everyday vocabulary. Your playroom may, in fact, include copies of “Baby Mozart” and “Baby DaVinci” right alongside your child’s building blocks, stacking rings, and other toys.

Owning at least one “Baby Einstein” video is practically a given for today’s parents. Right up there with a stroller, high chair, and other baby-gear essentials, DVDs bearing the “Baby Einstein” brand name are topping baby gift registries and wish lists across the country.
In this article, we’ll explore just how “Baby Einstein” became a household name and amassed a following with moms and babies across the globe.

As parents learned of the video, consumer demand for more “Baby Einstein” products grew dramatically, resulting in other videos, followed by books, CDs, and toys.
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