by Pamela Brill
Baby Einstein
If you’re like most parents with a baby or toddler, chances are the name “Baby Einstein” is part of your everyday vocabulary. Your playroom may, in fact, include copies of “Baby Mozart” and “Baby DaVinci” right alongside your child’s building blocks, stacking rings, and other toys.
Owning at least one “Baby Einstein” video is practically a given for today’s parents. Right up there with a stroller, high chair, and other baby-gear essentials, DVDs bearing the “Baby Einstein” brand name are topping baby gift registries and wish lists across the country.
In this article, we’ll explore just how “Baby Einstein” became a household name and amassed a following with moms and babies across the globe.
As parents learned of the video, consumer demand for more “Baby Einstein” products grew dramatically, resulting in other videos, followed by books, CDs, and toys.
(more…)
